Posts Tagged ‘United Airlines’

The best companies, like the best athletes, reach new heights by making a commitment to excel. Are you improving your game? What does your gut tell you about your company and its sales and marketing strategies? Have you been checking in with your people and your customers on a regular basis? Is your team staying sharp or are you losing focus? Are you and your people in agreement and in alignment?

When you want the answers to these questions, and more, take five minutes and do the CEO Gut Check: the dozen questions that all CEO’s must be able to answer. Take the test yourself. http://www.pacificcrestmarketing.com/process/ceo_gut_check_optin.htm

Then have some of your people do the gut check, too. The findings will surprise you and help you to prioritize your initiatives. At your request, we will review your answers, and those of the people on your team, and offer our observations.

Want to hear more about the CEO Gut Check before completing the test? Click here to listen to Gary White talk with United Airlines Sky Radio about the benefits of the CEO Gut Check.

What does it cost to paint a plane? And what is the cost to the brand if you don’t?

Staring out at the tarmac as I hiked through SFO, I wondered for the umpteenth time, when is United going to unify (no pun intended) the look of its fleet. I felt a need to issue a citation for a major branding violation.

What are they waiting for? You are probably thinking, the last thing the airline can afford to do is paint their planes. I’m not buying that argument. That’s just like the people who cut advertising budgets in a recession.

Plus, for reasons too numerous to mention, it looks like the airline industry as a whole is going to be beleaguered for a long time to come.

The latest color scheme evocative of friendly skies of puffy clouds and blue horizons is good to go.

Way better than the awful gray fuselage that looks militaristic and anything but welcoming. And speaking of which, what is with the blue and black horizontal lines on the tail. Was that supposed to make the planes look like the ride would be smoother than the competition? Never got that.

Next time you are at the airport and you run out of things to read or your Blackberry needs re-charging, count the number of colors they used on those overly demure planes. They went over to the dark side and lost touch with years of red, white and orange.

To be even handed about this, United has shown patience and consistency when it comes to the sound of their brand. They deserve kudos for co-opting George Gershwin’s Rhapsody in Blue and sticking with it for so many years.

Also, I have made inquiries with some of my long time air freight clients in hopes of getting the hard numbers on what it costs to paint planes.

Finally, I must fess-up. I am approaching a million miles flown on United and wish them continued success. Having said that let’s finish where we began.

No paint job for the brand – cost effective? Yes.
Good branding? No.